The vision of AAB Customer Relationship Management (CRM) is to make our company Number One in customer satisfaction in the entire Gulf region.
At CRM Department, we strive to acquire and retain customers as well as increase our business with the customers. This is achieved by maintaining a personal relationship with the customers by understanding their individual needs and behaviour.
We understand that AAB, as a holding name for Toyota and Lexus brands in Qatar, is chosen by our valued customers. For this reason, customer care will continue to be our main goal. When customers choose our brands, we want to make sure that they are happy and satisfied with their choice. The CRM Department provides support to all our customers and responds to inquiries covering all departments in our organisation.
In March 2011, AAB Lexus & Toyota Qatar launched a state-of-the-art Call Centre using the latest technology with the objective of enhancing our services through various activities. Our Call Centre team regularly conducts surveys among both Sales (Toyota, Lexus and used cars) and After Sales customers to gain a better understanding of their needs.
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